I have 16 years of marketing experience and managing creative teams. I led marketing and strategy and social media for SMU Meadows in close collaboration with the Communications Director, and built a social and influencer program at Heritage Auctions that has led to record-breaking auctions. I believe I will bring value to this role. 

At Heritage Auctions, I’ve spearheaded campaigns from concept to creation that contributed to world records. My role worked closely with our Creative Director and Communications Director, with a strong emphasis on influencer marketing, to ensure our creative output aligns with the brand's overarching goals.

I have also worked to create memorable moments for our audience, including influencer marketing that went viral-–in one instance, we placed a zombie in the auction room for The Walking Dead auction–around our signature auctions campaign. I led campaigns at the end of 2025 Q4 that have generated millions in EMV (estimated media value), and Heritage Auctions' flagship social media accounts achieved the highest level of views, engagement, and ROI from influencer marketing initiatives in Heritage's company history.

While at SMU’s Meadows School of the Arts, I managed the social media and web strategy for 12 divisions, including advertising, journalism, and the M.A./M.B.A. program in arts management and entrepreneurship. I also served as the school's point person in shepherding the National Center for Arts Research, a nonprofit to support arts and cultural institutions, to fruition.

I thrive in fast-paced environments. I love working closely and collaboratively with a team.

Again, I am excited about the potential of working with you! I would love to discuss how my experience and vision can benefit your team. Thank you for considering my application.

Sincerely,
Nick Rallo