The HBO Game of thrones auction
The Challenge:
The challenge was to coordinate with HBO's creative marketing team to create an editorial calendar to sell props, costumes, and weapons from every season of Game of Thrones. How can we drive fan engagement with the biggest Game of Thrones auction ever?
KPIs
1.35 Million: Social Media Influencers’ Reach
$13.91 Million: Influencers Estimated Ad Value
the solution
By collaborating with GOT cast members, costume designers, influencers, and podcasters, we delivered an omnichannel campaign that resulted in one of history’s most successful entertainment auctions, which realized $21 million at the fall of the gavel.
We delivered earned and social results that were as epic as the show itself. The reach hit 9.65 billion, with 4,261 media hits and an estimated ad value of $85.33 million.