The Challenge:

60 days prior to Meat Fight’s main event, the CEO asked me to sell out as quickly as possible. The goal: 600 attendees and raise $150,000 to support Meat Fight’s MS Research Endowment with UT Southwestern, Meat Fight’s original programs that keep people living with MS active, and the National MS Society.

I built a 70% organic, 30% paid 60-day social media strategy to sell out the venue and bring engagement and growth to Meat Fight social.

THE RESULTS

General Admission sold out in 1 week

80% increase in engagement on Instagram / Facebook

25% increase in followers on Instagram / Facebook

$192,000+ raised