heritage auctions social media growth

The Challenge:

With some of the world's biggest collectibles going to auction, how can the social media team capture global communities, engage fandoms, and increase social media engagement and reach?

KPIs

215%: Engagement Increased (Instagram and Facebook)

1579% Increase in Interactions (Instagram and Facebook)

717%: Views Increased (Instagram and Facebook)

690% TikTok New Followers Growth

the solution

I built a new plan for attracting bidders and increasing reach: I created 70% organic, educational content and 30% paid, targeted social media content in a leading brand voice. I created our own trends and interactive content and upscaled production values and owner storytelling.

I built a network of micro-influencers with high engagement in the communities relevant to the auction (DC Comics, Star Wars, Disney, The Simpsons, Animation).


I also staged incentives surrounding brand partnerships and product launches, and deployed paid carousels with direct product links and reel-based ads.